The difference between AI that disappoints and AI that saves hours is almost always the prompt. Here are 25 copy-and-paste prompt examples for the jobs small businesses actually do — plus the simple structure that makes any prompt work.
The structure behind every good prompt
Before the examples: every good prompt does four things — gives context (who you are), a task (what you want), a format (how you want it), and a tone. Add those four and almost any prompt works. Miss them and you get generic waffle. Full guide: how to write AI prompts for business.
Email & customer service prompts
- "I run a [type] business. Draft a friendly, professional reply to this customer email, apologising for the delay and offering [solution]: [paste email]"
- "Write a polite payment reminder for an invoice 2 weeks overdue. Firm but warm. Keep it under 100 words."
- "Draft 3 template replies for our most common enquiry: [describe]. Friendly, on-brand, each under 80 words."
- "Rewrite this email to be clearer and half the length, keeping the key points: [paste]"
- "Draft a response to this negative review that's gracious, takes responsibility where fair, and invites the customer to talk: [paste review]"
More on this: using AI for routine customer emails.
Marketing prompts
- "I run a [type] business in [town]. Write 5 social media post ideas for this month, each with a first line that stops the scroll."
- "Write a 150-word email to past customers announcing [offer]. Warm, not salesy, one clear call to action."
- "Give me 10 subject lines for an email about [topic]. Mix curiosity, benefit and urgency styles."
- "Turn these bullet points into a customer-friendly product description: [paste points]"
- "Write a Google Business Profile post announcing [news] in under 100 words."
See also planning a month of social media with AI.
Admin & operations prompts
- "Summarise this document into 5 bullet points a busy owner can read in 30 seconds: [paste]"
- "Turn these rough meeting notes into clear minutes with action points and owners: [paste]"
- "Create a step-by-step checklist for [process] that a new starter could follow without help."
- "Draft a simple job description for a [role] at a small [type] business. Include must-haves and nice-to-haves."
- "Write a friendly holiday-closure notice for our customers, covering [dates] and what to do while we're closed."
Planning & thinking prompts
- "Act as a small business advisor. My business is [describe]. What are the 3 biggest opportunities I might be missing?"
- "List the 10 questions a customer is most likely to ask about [product/service], with short clear answers."
- "Help me decide between [option A] and [option B]. List pros, cons and the questions I should ask myself."
- "I have £[X] to spend on [goal]. Suggest 3 ways to use it, from safest to most ambitious."
- "What are the most common mistakes small [type] businesses make in their first 3 years? How do I avoid each?"
Proposal & sales prompts
- "Turn this brief into a structured proposal with intro, approach, timeline and next steps: [paste brief]"
- "Write a follow-up message to a lead who went quiet after asking for a quote. Friendly, no pressure, one question."
- "Draft a one-paragraph 'about us' for our website that sounds human, not corporate. We are: [describe]"
- "Write 3 versions of a short pitch for [service] — one for a busy owner, one for a technical buyer, one for a friend."
- "Turn this testimonial into a short case-study paragraph: [paste]"
More: ChatGPT for proposals and emails.
The safety rule that applies to every prompt: never paste customer personal data, financial details or anything confidential into a free consumer AI tool. Describe the situation generically and add the specifics yourself afterwards. See is ChatGPT safe for business use.
Making these work for YOUR business
These prompts are starting points — the real magic happens when they're tuned to your business, your tone and your customers. That's exactly what a prompt library is, and it's the kind of thing that gets better with someone helping you refine it as you go.
Want prompts tuned to your business?
These are starting points — the magic happens when they're tuned to your tone and customers. AskColin offers low-cost monthly support for small businesses — with one-to-one help whenever you need it, so there's always someone to ask. Practical, jargon-free, and built around your business.
Get ongoing AI support for your businessFrequently asked questions
What are good ChatGPT prompts for small businesses?
Good prompts give context (who you are), a task (what you want), a format and a tone. Strong examples include drafting replies to customer emails, payment reminders, social posts for your town, turning notes into minutes, and structured proposals from a brief. The 25 examples in this guide cover email, marketing, admin, planning and sales.
What is the structure of an effective prompt?
Every effective prompt does four things: gives context about who you are, states the task clearly, specifies the format you want, and sets the tone. Include all four and almost any prompt works; miss them and you get generic output.
Is it safe to paste business information into ChatGPT?
Never paste customer personal data, financial details or anything confidential into a free consumer AI tool. Describe situations generically and add specifics yourself afterwards. Business-grade tools with proper agreements are the safer route for sensitive work.
How do I make generic prompts work for my business?
Tune them — add your business type, your tone of voice, your typical customers and your standard offers. A prompt library tuned to your business gets consistently better results than generic prompts, and it improves as you refine it.