The biggest worry about AI writing: won't it sound generic and nothing like me? It can sound like you — but only if you show it how. Here's exactly how.
It's the single biggest worry business owners have about AI writing: "won't it all sound generic and robotic — nothing like me?" It's a fair concern, and the honest answer is that AI can sound like you, but only if you show it how. Here's exactly how to make AI write in your voice, for email marketing and beyond.
Why AI sounds generic by default
AI produces bland writing when it's given bland instructions. Ask it to "write a marketing email" with no context, and you'll get beige corporate filler. That's not AI's limitation — it's a briefing problem. The fix is teaching it your voice.
How to make AI sound like you
Show it examples of your writing
The most powerful trick: give AI a few examples of things you've written — emails, posts, anything in your natural voice. Ask it to match that style. AI is very good at picking up tone from examples.
Describe your voice in plain terms
Tell it how you sound: warm and chatty? Direct and no-nonsense? Do you use humour? Short sentences? Tell AI, and it adjusts. The more specific, the better.
Give it your do's and don'ts
Certain words you always use, certain ones you'd never touch, phrases that are "you". Feed AI these and it avoids the generic traps.
Always do the final edit
The last 10% is you. Read the draft and tweak anything that doesn't sound right. This final human pass is what makes it genuinely yours — and it takes moments once the draft is good.
The mindset shift: think of AI as a junior copywriter who's a fast learner but has never met you. Show it examples, give it feedback, and it quickly starts writing like you. Treat it that way and "sounding like me" stops being a worry.
Build your voice profile once
Do this properly once — examples, voice description, do's and don'ts — and save it. Then every future email, newsletter, or post starts from your voice, not a generic default. It's the foundation under AI marketing emails, newsletters, and social content alike.
The compliance reminder
Sounding like you is about tone — but remember the rules on who you can send marketing to still apply, whatever the voice. The ICO's direct marketing guidance covers consent.
Want AI marketing that genuinely sounds like your business?
AskColin helps your team build a reusable voice profile so AI writes like you every time. Start with a free consultation.
Request a free consultationFrequently asked questions
Can AI write marketing that sounds like me?
Yes, but only if you show it how. Give AI a few examples of your own writing and ask it to match the style, describe your voice in plain terms, provide your do's and don'ts, and always do a final edit. AI is very good at picking up tone from examples — the generic sound comes from generic briefing, not AI's limitations.
Why does AI writing sound generic?
AI produces bland writing when given bland instructions. Asking it to simply 'write a marketing email' with no context returns beige filler. That's a briefing problem, not an AI limitation — teaching it your voice with examples and specifics fixes it.
How do I make AI match my writing voice?
Build a voice profile once: gather a few examples of your writing, describe how you sound, and list your do's and don'ts. Save it and reuse it for every email, newsletter, and post. Then always do the final edit — that last human pass is what makes it genuinely yours.